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However, simply possessing technical skills is no longer enough. As competition in the job market continues to heat up, employers are becoming increasingly picky and are expecting more out of the IT pros they hire. Organizations want well rounded business analysts who are not only proficient at data mining; they must also have keenly developed business acumen. Possessing this combination of skills greatly increases their usefulness. Businesses today are striving to work smarter and more efficiently. Having access to key data can help company executives make smarter decisions.

Therefore, business analysts who truly understand company goals as well as the intricacies of the vertical market in which they compete have better insight into knowing what information would be most beneficial to capture to meet company objectives and how to best present the data for optimal use.

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