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Social networking has taken the world by storm. The popularity of sites such as Facebook, MySpace, Twitter and LinkedIn, just to name a few, have skyrocketed. Originally created to aid friends in keeping in touch, these resources have morphed to become indispensable communication tools.
This has not gone unnoticed by businesses. They have come to rely on these same resources to help market their products and build their corporate identities. Some have even gone a step further and are looking to information technology professionals who possess the skills that can help them create their own enterprise relationship management (ERM) systems. Technology professionals that work on these systems must pay particular attention to compliance and confidentiality concerns. Companies also want their ERM systems to provide interoperability and be able to capitalize on the capabilities of their existing equipment and applications. This way they can access contact data directly from their current address books and CRM systems without the need for time consuming manual data entry. As such, a growing number of technical jobs will look to place business technology professionals who possess the understanding and aptitude to build and refine their organization's relationship management systems.
|Sheri Ann Richerson|